The Meta CAC playbook for 2026
When your Meta CAC doubles, the instinct is to "try a different creative." That's almost never the actual problem. Here's the order of things to check, ranked by how often each one is the culprit.
Read post →
Free · No signup
The halp blog.
Tactical playbooks, account audits, and the kind of marketing rants we usually save for chat. Written by U.S. marketers with 15+ years in the trenches.
Featured · Paid Media
Why your GA4 conversions look broken (and aren't)
The four GA4 quirks that make every dashboard look like a disaster. With the exact filters that fix them.
Read post →Freelancer or agency? A small-business decision tree.
The honest version. When freelancers deliver more value, when agencies are worth it, and when you should just ask halp instead.
Read post →Is ChatGPT killing your SEO traffic?
Probably not yet. But here's how to tell, and the three concrete moves to make if you're worried.
Read post →The welcome flow that prints money for ecom
An 8-email sequence built around one principle: stop selling, start teaching. Templates and timing inside.
Read post →The AI agent stack we'd actually deploy in 2026
Practical agents that save real hours: lead qualification, content drafting, and competitor monitoring. Not a 50-slide deck.
Read post →Why your TikTok ads aren't working (and Meta is)
The audience targeting myth that's eating your TikTok budget. Plus the creative format that consistently outperforms.
Read post →The attribution model debate is over. Here's what to use instead.
First-touch, last-touch, multi-touch — they're all wrong, but in useful ways. The framework we actually use with clients.
Read post →The $300 marketing audit checklist
30 things to check before spending another dollar on ads. The same audit halp experts run on every new account.
Read post →
More posts coming soon. Subscribe to the email list →